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THE PRODUCERPLAYBOOK

The business operating manual for music producers.

Pricing your work properly. Understanding your rights. Protecting what you create. Getting paid what you're owed. Building systems that work for you instead of you working around chaos.

9 parts  ·  8 templates  ·  Everything a producer needs to run a real business.

Super Beats · 2025
THE
PRODUCER
PLAYBOOK
Business · Contracts · Royalties
Sheridan Bennett
S
The Producer Playbook · Super Beats
9 Parts Covered
8 Templates
UK-Focused Content
0
Parts
0
Templates
0
Million+ Streams
0
Tiers Available

The Problem

Most producers run a business
without knowing it.

You can tell someone your BPM, your plugin chain, your reference tracks. But ask what your actual profit was last year, or whether your publishing is registered correctly — and most producers go quiet.

It's not because they don't care. It's because nobody ever explained the business side of what they do. No contracts. No pricing logic. No royalty knowledge. Just figuring it out as they go — and losing money every time they get it wrong.

The Producer Playbook fixes that.


What's Inside

THE
Playbook

Nine parts covering every dimension of running a production business — from reading your numbers to protecting your rights, built for the working producer.

Part 01
Know Your Business

Understand what kind of business you're actually running, how to read your own numbers, and what you need to set up properly.

Part 02
Pricing and Packaging

Calculate your floor, understand every pricing model, structure payment plans, and present your rates without apologising for them.

Part 03
The Client Journey

A complete system from first enquiry to final delivery — qualifying leads, discovery calls, proposals, project management, and follow-up.

Part 04
Contracts and Agreements

What every production agreement, co-writer deal, and session agreement needs to cover. What to do when someone won't sign.

Part 05
Publishing and Royalties

PRS, PPL, splits, registration, mechanical royalties, sync, neighbouring rights. The full picture — explained clearly.

Part 06
Protecting Your Work

Copyright basics, sample clearance, work-for-hire, Content ID, and what to do when someone uses your music without permission.

Part 07
Building Your Brand

Positioning, communicating your value, referrals, outreach, and how to use platforms like BeatStars strategically.

Part 08
Systems and Operations

The tools, client management systems, invoicing, file management, and time protection habits that keep the business running.

Part 09
Career Planning

Setting grounded income goals, understanding busy vs profitable, scaling, catalogues that earn while you sleep, and the long game.


The Template Vault

8 READY-TO-USE
Templates

Every template a producer needs — built professionally, ready to customise with your own branding. No starting from scratch.

01
Production Agreement

Full contract covering rights, fees, revisions, credit, and termination.

02
Co-Writer Agreement

Records splits, registration responsibilities, and release approval.

03
Session Agreement

For writing camps and one-day sessions — covers all participants and EP share.

04
Split Sheet

Clean one-page format. Complete one for every track. Every time.

05
Invoice Template

Professional, itemised, with payment terms and follow-up guidance built in.

06
Client Proposal

Structured proposal that converts — includes scope, pricing, and next steps.

07
Discovery Call Framework

Pre-call checklist, structured questions, listening tips, post-call actions.

08
Client Intake Form

Collects everything you need before a project begins. Works as online form too.


Who It's For

BUILT FOR
Producers.

The Emerging Producer

You're earning some money from music but you don't have systems, contracts, or pricing logic. You need the foundation.

The Established Producer

You're doing well but you know there are gaps — royalties you're not tracking, contracts you're avoiding, rights you might have given away.

The Session Musician

You work in other people's sessions and need to understand splits, credits, and how to protect what you contribute.

The Artist Who Produces

You produce your own music and need to understand both sides — as the producer and as the artist on the other side of the agreement.


Get the Playbook

ONE PRICE.
Two Options.

Launch pricing — available for a limited time.

Tier 01
The Playbook
£17
£27
Launch price  ·  one-time purchase

The complete Producer Playbook PDF — all 9 parts, introduction, conclusion, and an action step at the end of every section.

  • 9-part business operating manual
  • Introduction and 90-day conclusion
  • Action step at the end of every section
  • Instant PDF download
  • Yours to keep and reference forever

Something went wrong — please try again.

Launch pricing available for a limited time. Price will increase to standard rates. All templates are provided for guidance — seek independent legal advice for complex agreements.


The Author

Written from
the field.
Not the classroom.

— Sheridan Bennett, Super Beats

I'm Sheridan — a UK music producer and artist developer working under the name Super Beats. My work spans R&B, Soul, Afrobeat and Dancehall, with credits including Skeete and a catalogue with 40M+ streams.

The Producer Playbook is everything I've learned about the business side of production — through navigating publishing disputes, renegotiating contracts, registering royalties, developing artists, and building a production business from the ground up in Nottingham.

I also guest lecture at Confetti Institute of Creative Technologies and Nottingham Trent University. This is the resource I wish I'd had at the start.


What Producers Are Saying

Real results from
real producers.

I've been producing for six years and never had anyone break down publishing and royalties this clearly. Registered with PRS the week I read Part 5. Already earning money I didn't know I was owed.

J
Jordan M.
R&B Producer · Manchester

The contract templates alone are worth triple the price. I used to just send a voice note agreeing to splits — now every session starts with a proper agreement. Artists respect me more for it.

A
Amara T.
Producer & Songwriter · London

I finally understand how to price my work without guessing. The pricing floor calculator in Part 2 changed how I think about every project. Raised my rates the same month and didn't lose a single client.

K
Kai R.
Afrobeats Producer · Birmingham

Questions

BEFORE
You Buy

Is this for beginners or established producers?
Both. The playbook covers foundations that beginners need and gaps that established producers often have. Each section has an action step so you can implement immediately regardless of where you're starting from.
Are the legal templates actually usable?
Yes — they're professionally structured, written in plain English, and designed to be filled in and used. They come with placeholder fields for your own branding. For high-value or complex deals, we always recommend seeking independent legal advice as well.
Is this specific to the UK?
The legal and royalty content is written from a UK perspective — PRS, PPL, English law. The business principles, pricing, client management, and systems sections apply universally regardless of where you're based.
How do I receive it after purchase?
Instantly. You'll receive a download link immediately after payment. The playbook is a PDF and the templates are individual PDFs — all ready to use straight away.
Can I get the templates separately?
The templates are only available as part of the Tier 02 bundle. They're designed to complement the playbook — the playbook explains the thinking, the templates give you the tools to act on it.

THE CRAFT
GOT YOU HERE.

The business keeps you here.